PUPLIFE: The Secret Map You Wish You Had Sooner...

Why breeding feels harder than it should... and the 7-step map that finally makes it make sense!

Most owners' stress doesn’t come from lack of effort - it comes from doing the right things, in the wrong order or without direction. Breeding isn’t a straight line.
PUPLIFE is the 7-step map we built to stop that chaos.

In this blog we'll share some tips from our recent B!tch & Brew Call (:weekly calls inside the Brew Crew Clubhouse), on why sequence is everything, how to spot the most common timing traps, and how our Brew Crew members use this map (and us!) to turn overwhelm into calm, confident progress.

Would you like to run your exact scenario past us, to get calm, practical direction, and keep moving with confidence? What are you waiting for?
Come and join us for the next call!

The honest truth: it’s not you, it’s the order

If you’ve ever sat up at midnight wondering “why does everyone else make this look easy?”, you’re not alone.
You're probably not doing anything 'wrong'! Maybe you're simply tackling steps out of sequence and finding yourself landing in some pretty big pitfalls.
We see it every week:

• Supplements started too late, so support arrives after the window it could help most.
  
• Mating dates guessed from “day 9” instead of progesterone results.
  
• Diet increases happening too early, leaving girls overweight before pups even implant.
  

Each of these on its own seems small. But stacked together, they create a domino effect of confusion, wasted money, and unnecessary anxiety.


The fix? The right information, in a better order.

​The power of sequence

Breeding isn’t one big moment; it’s a rhythm. When you get the timing right, everything else clicks into place.

Take progesterone testing as an example. If ovulation is confirmed accurately, you can:

• Plan the mating to the right 12- to 48-hour window
• Predict due dates within a day
• Schedule diet changes precisely around implantation and foetal growth
• Book scans and worming without guesswork

That one piece of data underpins four months of decision-making. Miss it, and every stage that follows starts on shaky ground.

Breeding should feel exciting, not murky. ​

That’s why Sara and I built PUPLIFE — a simple, seven-step route through the seven 'pinch-points' where things most often wobble. Think of it as your sat-nav for the entire journey, and if you step into the Clubhouse, you have your own, live pit-crew (us!) on standby too...

Wondering 'what is PUPLIFE?'? Let me explain...
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Ⓟreparing to mate

This is where timing, stud choice, and mixed messages collide. Don’t sift through faceless threads. You can bring your girl’s history, test results, breed quirks and questions to us in the Clubhouse and we’ll help you set a plan you actually trust.

Ⓤncertain wait

The limbo stage. What’s normal, what’s not, and when to do something. Instead of doom-scrolling, you can jump into the Clubhouse and sense-check symptoms, routines and quiet worries with us in real time

Ⓟregnancy confirmed

Diet tweaks, supplement timing, scanning dates, whelping set-up. The details matter. We map the next weeks with you so you aren’t playing catch-up at 2 a.m. when decisions feel bigger than they are.

Ⓛabour approaches

C-section planning, box sizing, kit lists, vets, and those last-week jitters? We’ll help you weigh up your breed’s risks, your female’s needs and your local options so you can sleep

Ⓘntensive care

Newborn days are equal parts joy and vigilance... Spotting red flags early, protecting mum’s calcium balance, feeding plans for pups that need a hand. You can bring weights, videos, and notes to our Clubhouse calls and we’ll work the problem with you.

Ⓕeeding & foundations

From first licks to first meals. Portioning, schedules, hygiene, and the smoothest path from milk to solids without chaos. If something isn’t landing, we’ll adjust the plan together!

Ⓔxit plan

Homes, handovers, contracts, puppy packs, and yes, pricing with a straight back. We’ll help you present the true value of your litter and set kinder boundaries with future owners.

Tools are useful. Tailored guidance is powerful. Brew Crew members don’t just read a guide and hope for the best. You bring your nuanced “what about this?” and we respond as two, independent specialists who live and breathe this work. The Clubhouse is where tiny adjustments prevent big headaches.


What you’ll feel on the other side...

• Calm because you know the next two moves.
• Clarity because your plan fits your breed, your female and your goals.
• Confidence because you can check anything with us before it snowballs.
  

Ready to trade guesswork for guidance?

If you enjoy the Breeders Brew podcast, the Crew is the backstage pass where the real problem-solving happens. Step into the Clubhouse, bring your current stage of PUPLIFE, and let’s set your next steps together.
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